Wildberries representatives held a meeting with the Ministry of Trade and Integration of Kazakhstan and the Atameken National Chamber of Entrepreneurs to discuss support for Kazakh sellers affected by attacks on the company's logistics facilities in Russia, Forbes.kz reports.
Measures to adapt supply chains to new conditions and compensation mechanisms were discussed during the talks. The company stated that payments are being made according to a unified algorithm based on verified data and are being made in stages as the impact is assessed.
In the first stage, more than 88,000 sellers received financial support, and the second stage covered over 97,000 entrepreneurs, including those participating in the first program.
Furthermore, Wildberries introduced preferential rates for storage of goods, logistics services, and subsidized discounts. By the end of 2025, more than 120,000 entrepreneurs from Kazakhstan had registered on the platform.
This situation has demonstrated the high degree of interdependence of e-commerce in Eurasian countries on a unified logistics infrastructure. Although the incidents occurred in Russia, their consequences directly affected tens of thousands of sellers in Kazakhstan, for whom Russian distribution centers are a vital part of the supply chain.
The prompt introduction of compensation payments and preferential tariffs demonstrates Wildberries' commitment to maintaining the trust of entrepreneurs and preventing a massive exodus of sellers to competing platforms. At the same time, Kazakhstani authorities are strengthening cooperation with the largest marketplaces, seeking to minimize the impact of external risks on the national e-commerce sector.
In the long term, such events could accelerate the development of an independent logistics infrastructure in Central Asia, including the creation of additional warehouse complexes and distribution centers in Kazakhstan. This will reduce regional sellers' dependence on individual transport hubs and improve the resilience of cross-border e-commerce.
CentralasianLIGHT.org
August 4, 2026